Manmade and Technical Textiles Export Promotion Council (MATEXIL)

Invitation to participate in AFRICA SOURCING AND FASHION WEEK in Ethiopia during November 2022

Date: 19th August 2022



Sub: Invitation to participate in AFRICA SOURCING AND FASHION WEEK in Ethiopia during November 2022


We are glad to inform you that the Council is organizing participation of its member-companies in Africa Sourcing and Fashion Week (ASFW) in Addis Ababa, Ethiopia from 4 to 7 November 2022.  The participation of Indian companies in the above Show is organized in association with Embassy of India in Ethiopia and supported by Ministries of Commerce & Industry and Textiles, Govt. of India under MAI Scheme.


High-light of ASFW 2022 in Ethiopia:

·         Name of the Exhibition: Africa Sourcing and Fashion Week (ASFW)

·         Dates: 4th to 7th November 2022

·         Venue: Congress Center, Skylight Hotel, Addis Ababa, Ethiopia

·         Organizer: Trade and Fairs Consulting GmbH, Ethiopia

·         Product Coverage: Fiber, Yarn, Fabrics, Apparel, & Technology.

·        Participation charges under MAI Scheme : Rs.90,000/- for a booth of 9 sqm with the below booth package.

·      Booth Package: Stands include walls, 1 shelf / 1 Fabric Rod, 3 spotlights, 1 table, 2 chairs, energy supply (3 KW, incl. consumption), fascia and waste bin. Additional furniture/equipment will be available at an additional cost.

·         Number of participants under MAI Scheme: 15 companies

·         Last date for booking participation: 10th September 2022

Trade Highlights – Ethiopia

·       Exports of Indian MMF textiles to Ethiopia during 2021-2022 were around US$ 19 million.

·      Ethiopia’s total global import of MMF textiles were around US$ 301.59 million during 2021 in which India’s share is around 3%. There is substantial scope to further increase our exports to Ethiopia. 

·       Made-ups were the dominant products with nearly 49% share followed by Fabrics 44% and Yarn 7%.

·       Imports of Textile & Clothing by Ethiopia from the world were US$ 566.40 million during 2021. 

·    India’s share in total imports of Textile & Clothing of Ethiopia is 6.89%, worth US$ 39 million in 2021.

·      Textiles imports of Ethiopia from the world accounted for around 57.09% (US$ 323.42 million) of its total T&C imports of US$ 566.40 million in 2021. 

·       Clothing imports of Ethiopia from the world account for nearly 24% (US$ 137.40 million) of its total T&C imports.

·   Major Indian MMF textiles being exported to Ethiopia are fabrics of Polyester Viscose fabrics, Polyester blended fabrics, Polyester Filaments Yarn, Polyester Viscose Yarn, etc.

·        Major suppliers of MMF Textiles to Ethiopia are China, India, Indonesia, Turkey, and Japan etc.

·      Hence, there is tremendous scope to increase India’s exports to Ethiopia and increase our market share. 

Publicity & Promotion : The event will be publicized extensively by the Organizers of the Show in Ethiopia.  The Council will also publicize the Fair suitably through a separate Exhibitors Catalogue, social media, sending invites to relevant textile importers in Ethiopia and coordinate with the Indian Missions in Ethiopia to promote the event to the leading importers of textiles & clothing, among other publicity measures. 


Financial Grant: 

·         As SRTEPC is organizing participation of its member-companies in the above Event in Ethiopia under the MAI Scheme of Govt, all eligible participating companies will be offered MAI subsidy for reduced amount of participation charge as above, subject to the fulfillment of certain conditions. 


·         SRTEPC will provide to all eligible participants re-imbursement of costs of 2-way airfares, subject to the fulfillment of certain conditions.  The reimbursement of cost of economy class airfare to eligible participants will be limited with a maximum ceiling of Rs.1.25 lakhs or the actual ticket cost (whichever is less) subject to approval of MOC under MAI Scheme. 



 Criteria for availing reimbursement of air-fare: 

  • ·     Reimbursement of airfare is eligible to the exporting company having the export turnover below Rs.50 crores (FOB value) in the preceding financial year.   However, member-exporters with zero exports in the last financial year (2021-22) will not be eligible.
  • ·    Members to have completed 12 months of Membership and is regularly filing Export returns with the Council.  
  • ·     Permissible only to the regular Director / Partner/ Proprietor or a regular officer of the company in a Senior Managerial Position (not admissible to a foreign national) 
  • ·     Claim forms duly filled in and complete in all respects must be submitted to the Council within 30 days of completion of the event.   Please Keep all boarding pass, hotel confirmation copies in Ethiopia, ticket copy with Agent’s bill.
  • ·     Initial Application form for claiming re-imbursement of airfare should reach to Council 16 days prior to your departure date. 

Conditions for availing MAI subsidy:

·    An exporter can avail MAI benefit for participation in 3 approved events in a financial year. 4th time participation in the Fair will be allowed without MAI subsidy.  

·    An exporter can claim MAI benefit for participation in one booth only. Additional booths can be booked by the participant without MAI benefit (One booth per company only for MAI eligibility) 

·         A maximum of three participations in a particular trade fair/exhibition would only be eligible for MAI assistance, i.e., members who have availed assistance three times (including past cases) for a particular fair/exhibition, thereafter, have to participate in that fair on their own. 


Visa: Though participants will have to obtain their visa on their own, the Council shall, however, facilitate their efforts to get Ethiopian Visa with the help of the Indian Missions in Ethiopia.

Terms and Conditions of the Exhibitions:

·         Each participant will be given a furnished exhibition booth of 9 sqm size with necessary furniture, display props, lights etc. to showcase their products at the stall.

·         Additional furnitures/equipment will be available at an additional cost.

·         The participation fee will not include the expenses of airfares, hotel expenses, local transportation etc. of the participating firm’s representatives.

·         Each selected Company will have to depute a minimum of one senior representative to the Show.

·         The Council proposes to select around 15 companies with only MAI subsidized participation fee in the Fair.  However, in excess of 15, member-exporters can participate in the Fair at market cost.

·         All participants must abide by the basic guidelines of the Organizers for participation in the Fair.

·         Participation will be accepted on first-cum-first-served basis with full payment.

Apply for participation: 


Exporters registered with SRTEPC, and other Textile and Apparel EPC’s can apply for participation. Members interested in participating in the above event are requested to fill the required details in “Online Application Form”. The participation fee can be sent through Demand Draft/Cheque at par in favor of “The Synthetic & Rayon Textiles Export Promotion Council, Mumbai”. Participation charge may also be sent to the Council through RTGS/NEFT transfer based on the below Bank details:


  • Name of the beneficiary:     The Synthetic & Rayon Textiles Export Promotion Council
  • Name of the Bank     :        Union Bank Of India
  • Branch                    :        V N Road, Churchgate, Mumbai
  • Bank Account No.      :        319501010036617
  • MICR Code No.          :        400026021
  • IFSC Code No.           :        UBIN0531952
  • Council GSTIN No.     :        27AAATT0077C1ZR


Considering the limited availability of time for confirmation of participation in the above Fair, we look forward to receiving your confirmation at the earliest. 


Cancellation Policy: 

Withdrawal of participation from the above Fair will be allowed based on the following: 

·         80% Cancellation charge, if withdrawn on or before 15th September 2022

·         No refund will be available, if withdrawn thereafter. 


We look forward to receiving your confirmation soon. 


S. Balaraju

Encl: Online Application Form